According to projections, by 2022 retail e-commerce will have generated 5.4 trillion dollars worldwide. In 2020 e-commerce grew to unexpected levels, motivated by the unanticipated pandemic, although figures have not been as high, e-commerce took a very important step in Latin America, making it a key location for companies that want to expand their business to other parts of the world.
Mercado Libre is the leading marketplace in Latin America, made up of millions of buyers and sellers who daily make transactions of a wide range of products. ML is a reference for other e-commerce because it generates the products that sell the most online.
During 2020 and part of 2021, the most sold categories were technology, entertainment, and sports; the latter two had a 61% growth at a regional level. Below, we talk about the items that Mercado Libre sells the most in Latin American countries.
Mexico: It was one of the countries that grew the most in e-commerce. Mexico is a large consumer of personal hygiene items and it has focused, in the last few months, on buying items made of renewable materials, such as bamboo toothbrushes. Buying technology through online stores is also a constant for Mexicans, especially cell phones and headphones.
Argentina: In Argentina, home training products were the favorites. Amongst the most purchased items were gym mats, resistance bands as well as sportswear. In the technology category, the most purchased item was cell phones.
Brazil: This region was characterized by home technology and gadgets purchases, such as printers, smart TVs, vacuum cleaners. Gamer gadgets were also in the top requested products, in addition to disinfectants and sanitizers.
Colombia: Similarly to Mexico, we can find cell phones as the number one requested item in the Colombian market, especially Asian brands, followed by headphones and tripod lightning. Another similarity with the Mexican market is that Colombians are interested in personal hygiene items, being one of the top online sold categories.
Expand your market to Latin America and increase your e-commerce sales
Opening the doors to trade in Latin America is a big step for e-commerce. To help you in the process is Xborder, an international trade solutions provider with more than 10 years of experience.
Xborder offers a series of services that give all the necessary tools to your e-commerce to cross borders. The services offered by Xborder range from import and export logistics, legal procedures, customer service, and technological tools that improve the quality of your online store.
To learn more about all the services offered by this leader in international trade, visit www.xborder.co