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Packaging is the vessel or wrapper that contains the products during transportation, it has two important functions that we will discuss below. In this article, we will talk about the importance of packaging in the local, national, and international goods’ transportation. 

Choosing a product’s packaging is a fundamental step to make customers recognize the brand, but also to keep the products safe and sound during transportation. The process of choosing the ideal packaging considers different factors such as material, cost, and destination. 

It is important to differentiate the packaging from the container since the packaging is the outside package that presents the brand to the customers. The first step is to study the shipping method, that is, the means of transportation where the merchandise will be sent. It is important because each means has requirements for the mobilization of articles. 

In addition, it is important to take into account that the durability, stability, and resistance of the packaging material are necessary to meet the needs of the merchandise. The quality of the materials is key to ensuring that the goods do not suffer accidents and are protected at their destination. 

The most common materials are cardboard, plastic, and wood, each one has qualities that suit the needs of each type of goods. Cardboard is one of the best materials, as it is very competitively priced and can be easily adapted to any shape. However, for cardboard to be useful, it must be of good quality. 

Plastic can withstand shocks and rough handling. It also has the advantage of being resistant and easy to store, but cardboard is more competitively priced and lighter. 

Finally, wood is the most resistant material, excellent for transporting large volumes of goods. In some countries, using wood as packaging requires some fumigation certifications. 

It is important to mention that the packaging must be complemented with appropriate labeling depending on the type of export, import or storage. In addition, the packaging must be coupled to the type of handling to facilitate the counting of goods, distribution and transportation of goods. 

Leave the rest to professionals

This strategy might fit your particular needs or not, what really matters is to keep improving and renovating your business, that way you will always be leading your market. That is what Xborder contributes to your business, aside from the experience and professionalism.

If you are looking to expand your commercial trades with the proper packaging, Xborder will help you to reach Latinamerican soil by providing logistics, legal procedures, customer service, technological tools, and much more. 

To learn more about the variety of services offered, visit www.xborder.co


Daniel Martínez

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