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During the last 2 years, e-commerce in Latin America has increased and improved its quality, thanks to digital platforms and international trade openings, Latin American countries have developed great opportunities for international e-commerce. In this article, we will tell you about the products that are most traded in Latin America according to the region and the season of the year. 

During the first months of 2020, there was a 63.3% growth in eCommerce in Latin America, according to eBay data it was the region with the highest growth in the world in terms of eCommerce thanks to the acceptance of the people and commercial ties with other countries. 


Thirty-nine percent of the Mexican population regularly buys from e-commerce stores and this figure is expected to increase in the coming years. According to the Mexican Internet Association (AMIPCI), clothing and accessories are the items most sought after and purchased by Mexicans. These are followed by video games and consoles; furniture and appliances; games and entertainment; electronic products; jewelry and watches; and lastly, sports and health products. 


During the months with the highest e-commerce sales, it has been found that the items that Brazilians prefer to buy online are household appliances; cosmetics and perfumes; cell phones; decorative items; and electronic and sporting goods. 


Argentina increased online sales volume by 124% during 2020 due to the pandemic, among the best-selling items were food and beverages; cell phones; sports apparel; and computer items.


The eCommerce Radiography published by Gfk Adimark indicates that the categories most frequented by Chileans are clothing and footwear; food and beverages; beauty items and finally furniture and household items.


The number of online purchases in Colombia has increased due to increased investment in e-commerce, the most sold categories since 2016 have been technology and fashion, however beauty products, sporting goods and medicines are also among the most purchased products in Colombia. 

During the twelve months of the year the market remains stable, however during the months of January, July, November, and December sales increase. During these months the most sold items are cell phones, sporting goods, and electronic accessories. 

Expand your market in Latin America and increase your eCommerce sales

Opening the doors to trade in Latin America is a big step for an eCommerce, to help you in the process is Xborder, an international trade solutions provider with more than 10 years of experience. 

Xborder offers a series of services that give all the necessary tools to your eCommerce to cross borders. The services offered by Xborder range from import and export logistics, legal procedures, customer service, and technological tools that improve the quality of your online store. 

To learn more about all the services offered by this leader in international trade, visit https://www.xborder.co/


Daniel Martínez

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