Online commerce in Mexico has experienced great growth over the last few years and with the arrival of the pandemic, the country has bet on digital commerce (also known as e-commerce), attracting a lot of foreign investment from companies that have found a great opportunity in the Mexican market.
In this article, we will talk about the things you should know before opening your e-commerce and some tips to make your company more attractive to the Latin American market.
- Check the legal bases
To sell online in Mexico you can do it from e-commerce or using any of the marketplace services such as Amazon or Mercado Libre. However, it is important to remember that the taxes of these platforms are constantly updated.
Mexican regulations require e-commerce to carry out the procedures for their correct identification, as well as the prices, descriptions and offers of the products they present. This is in order to create a fairer trade and to enforce the prices offered to the consumer.
- Plan logistics
With the unexpected growth of online commerce, Mexico, like the rest of the world, has had to adopt new methods to satisfy all customers. It’s very important to provide quick shipments, so you must find the logistics and parcel systems that best suit the needs of your company.
- Know the profile of the buyers
Knowing the customer we are targeting is of utmost importance to determine which strategies will be used to catch their attention and start the loyalty process. To do this, it is necessary to make a demographic profile, consider the hours with the highest flow of purchases, the level of satisfaction, amongst other elements.
One of the main reasons why Mexicans buy online is because they can receive the products at their doorstep without having to leave their home and avoid contact with other buyers, in addition to saving time.
- Gain customers’ trust
Although online commerce has increased exponentially, it is necessary to remember that there are still many factors that make customers distrust online shopping. To gain customer confidence it is essential to offer secure payments, show customer reviews and present a page with all the necessary requirements to be a serious e-commerce.
Xborder offers a series of services that give your e-commerce all the necessary tools to cross borders. We can come up with a variety of solutions to help with your company’s formation, which can include, but is not limited to legal compliance, registration of intellectual property, social security, institute registration, and dealing with the local tax authorities.
Also, your products are safe with our intellectual property service, which includes the protection of patents, brands, business models, and licensing to name a few. If you want to learn more about all the services we offer, visit www.xborder.co